Internet Marketing For Real Estate Agents

If you are a real estate professional, you know that the real estate market is in a, generously stated, slump. The country has a glut of homes and buyers become harder to qualify for home loans each day. If you are scratching your head trying to find a better way to put your inventory of homes on the market, you have to remember that internet marketing for real estate agents brings results.

Traditional real estate marketing has included direct mail, local newspaper advertisements and good old fashioned cold calling on the telephone. These time tested marketing strategies work fine in a bull market but how do you find new customers in a bear market? There has to be a way to draw customers from outside of your traditional marketing areas.

Drawing customers from outside of the local area may be the only way for a real estate professional to move their inventory of homes.

Random mailings are ineffective as are cold calls to out of area people. There is one way to insure that your inventory of homes is brought to the front of anyone interested in moving to your local area.

The internet provides the ideal medium to put your inventory of homes available to out of area clients. Through the availability of the web, your inventory of homes can be made available to anyone with computer access. This computer access permits prospective homeowners to view the available listings in the comfort of their own home. The listings of any realtor can be posted on the internet for a minimal cost.

The ability of the real estate agency to advertise a property on the internet will provide additional listings to the agency from sellers who wish to expand the exposure of their home to buyers.

This increased exposure will result in a quicker sale and happier customers.

The existing MLS listing form can be either reproduced on a computer or a simplified form can be created. Along with the listings photographs of the home can be included. A more "upscale" method of allowing the prospective clients to view the home is to provide a video of the home. The video can be included in the on line listing in a WAV format. Windows Media Player and most other media players can play the WAV format with ease. The inclusion of a video of the interior and exterior of the home allows the prospective client the ability to walk through the home without ever setting foot in the home.

Internet marketing for real estate agents brings results from both out of town prospects and additionally prospects that are in town. The inclusion of a description, the MLS listing and photos or a video of the property allows the prospect to view and significantly reduce their "short list" of homes that are available in the area. Internet marketing expands the customer base which provides the agency with a higher bottom line.


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